BEING SINCERE IN GREEN BUILDING
How Not to "Go Green"
I was recently interviewing a trade contractor for one of our projects.. I was going over one of the requirements for the Green Building aspect, when he interrupted me. "I was talking with (another builder) and he told me what a gimmick this Green Building is. You just do a few of the things and all of a sudden, 'you're Green'. It's a scam, right?"
Aside from eliminating him immediately as a possible trade partner, it struck me that the other builder had done a disservice as well. The other builder may not have made a convert of the individual, but by telling him he doesn't believe in it, it's very unauthentic.
If you don't believe in it, get out of the way so us zealots can do it properly.
Or--do it because ultimately it's better for all of us if you at least try-- but be upfront about it. Tell your trades you don't believe in it, but you're doing it because it's a sale. Tell your client that as well. If you refuse to educate yourself about Green Building at least make sure you let someone know what areas you're going to do only superficially. That way if it's an indoor air quality issue (as this particular trade was), someone can alert the occupants.
But be transparent about it to everyone, not just the trades you think you hold in confidence.
Posted by COASTLINE BUILDING at 4/15/2009 11:53 AM 
Categories: Other Eco Stuff
Tags: green building green washing
Categories: Other Eco Stuff
Tags: green building green washing
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I like the idea of making people stand up for green building. It at least begins to get the word out there. This really needs to spread. The thing I like about building green buildings the most is the percentage of electricity they use is significantly less then that of a traditional building. That alone is worth the change.
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